Clever Advertising Photography From 2020 MIFA Winners
May 6, 2021Impossible Minigolf by Antti Karppinen
When an optical illusion inspires an advertising photo: the Penrose steps appear, integrated harmoniously into the green scene.
All People Are Unique by Olivier Bain
An homage to tattoo artist Mo Ganji, this image aims to demonstrate that we are all unique in our own way, all different, just like snowflakes. Everyone is a brand new canvas, regardless of skin or hair colour, our physical features.
Stories Scheherezade Certified by Grzegorz Sikorski
A dream-like mixture of Aladdin and Scheherezade set in the desert, this photo shoot is a tribute to exploring and adventure, colour and magic to tell an engaging story to the viewers.
The Egg by Marian Lázaro Martin
The protagonist of this story is the Egg: ever so powerful against a black background, it balances on two forks delicately placed – an image that is interesting as well as dramatic as we think about the story of Humpty-Dumpty.
Bon Appetit by Yulia Shur
An incredibly clever advertising photography project, Yulia Shur’s self-portrait shows us what happens when we combine endless creativity and a Japanese headphone company’s campaign.
The Spirit of Water II. by Hansa Tangmanpoowadol
In this scene, the “spirit of water” is an actual ghost – inspired by Sci-Fi movies, the water creature tries to appear in many forms while the characters run from it.
The Last Supper by Din Wu
A parallel between the selflessness of Jesus and the farmers who work the lands to give us food all-year-round. The fruits and vegetables they produce for us provide us with precious nutrition – Last Supper is a symbol of this concept.
Domestic Violence by Antti Karppinen
Domestic violence can occur in many forms. It is however, among the most damaging factors that can happen in a child’s life: when the two parents abuse each other, the child also gets destroyed in the process.
The Inverted Night Sky by William Ye
A controversial story of Mikhail, who had to flee his home country in Africa due to persecution of albino people. In the Western world, paleness is celebrated, but in Africa, it often leads to judgment and persecution.
Mermaid Tears by Coman Mihaela
A photography shoot focusing on the health of the oceans and seas, the Mermaid is the sea as it changes, gets polluted and more unhealthy every day.