Art Direction: David Tortora. MÃrame, Lima is a series of 50 family portraits aiming to reflect the cultural, ethnical, religious diversities present within the Peruvian capital. Partly as a result of insecurity, street violence, lack of information, among other things, people in Lima tend to live very isolated from each other, in small groups from which they rarely emerge. With this project we would like to help to get to know each other better, to encourage integration and respect between citizens and to do so with a positive, optimistic tone in order to avoid conflict and controversy. We believe in the necessity to open a dialogue and to awake curiosity within people about each other's diversity. The project is an invitation to explore without prejudice and stroll around a plural city, whose houses and streets are a mirror of the entire world. The families portrayed are anonymous. They could be distant relatives, our childhood's neighbours, the chinese restaurant's owner, the local tailor or the renowned fashion designer. Anyone of us could be included. All of these families have opened their houses to get to know them. They’ve picked their favourite objects and, as if in a theatre play, they’ve performed their life story: who they are, their dreams and in what they believe. In many cases families have extended, embracing new members: working partners, friends or pupils.
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